‘These people need a lot of things, but they don’t need a Coke.’

In his capacity, Dunn was making frequent trips to Brazil, where the company had recently begun a push to increase consumption of Coke among the many Brazilians living in favelas. The company’s strategy was to repackage Coke into smaller, more affordable 6.7-ounce bottles, just 20 cents each. Coke was not alone in seeing Brazil as a potential boon; Nestlé began deploying battalions of women to travel poor neighborhoods, hawking American-style processed foods door to door. But Coke was Dunn’s concern, and on one trip, as he walked through one of the impoverished areas, he had an epiphany. “A voice in my head says, ‘These people need a lot of things, but they don’t need a Coke.’ I almost threw up.”

The Extraordinary Science of Addictive Junk Food

8 thoughts on “‘These people need a lot of things, but they don’t need a Coke.’

  1. Eileen Dublin Post author

    ‘Later, describing his new line of work, Dunn told me he was doing penance for his Coca-Cola years. “I’m paying my karmic debt,” he said.’

  2. Bruce

    Buying processed food is for the rich (and mentally poor); it’s overpackaged, overprocessed and extremely poor value. I just don’t get how people who are (supposedly) struggling can afford junk drinks and junk food.

  3. Robespierre

    If you really analyze on a medical basis what Coca Cola and Pepsi Cola products do to the human body, the brain, the liver, the heart, the kidney and the immunitary system, you can really conclude that Coke or Pepsis ”soft” drinks as hard drugs. Coca Cola will have its Phillip Morris moment. These companies should be sued to Hell and their products should be taxed as tobacco products.

  4. snoop diddy

    Ingredients of Coke in Australia:
    caffeine, , cane sugar, 150d, 338, flavour.
    fk knows what flavour means?
    150d:
    http://www.mbm.net.au/health/guide.htm
    150
    E150(a) Plain caramel Dark brown colour made from sucrose in the presence of ammonia, ammonium sulphate, sulphur dioxide or sodium hydroxide. The types of caramel colour available include plain (spirit) caramel (prepared by controlled heat treatment of carbohydrates with or without an acid or base), caustic sulphite caramel (produced by heat treatment of carbohydrates with sulphur containing compounds), ammonia caramel (heat treatment in the presence of ammonia) and sulphite ammonia caramel.; the HACSG* recommends to avoid it as it can cause hyperactivity. Some caramels may damage genes, slow down growth, cause enlargement of the intestines and kidneys and may destroy vitamin B. It can be manufactured without ammonia. Used in oyster, soy, fruit and canned sauces, beer, whiskey, biscuits, pickles, cakes, doughnuts, flour products, chocolate products, fizzy drinks, beer, wine, sweets, crisps, bread, pates, ice cream, sauces, pickles, preserves, vegetable protein and similar meat substitutes.
    E150(b) Caustic sulphite caramel See 150(a).
    E150(c) Ammonia caramel See 150(a).
    E150(d) Sulphite ammonia caramel See 150(a).

    338
    E338 Phosphoric acid Orthophosphoric acid can only be obtained pure in the crystalline state and slowly undergoes dehydration to diphosphoric acid. Crystalline phosphoric acid has a hydrogen-bonded layer structure in which each molecule is attached to 6 others. Impure phosphoric acid has its main application in fertilisers, and also in the synthesis of pure phosphoric acid. In turn pure phosphoric acid is used in food, detergents, pharmaceuticals and metal treatment (e.g. pickling, cleaning, rust-proofing, polishing). Car bodies and electrical appliances are all protected against rust and blistering by the presence of a phosphatised undercoat. Phosphoric acid is used in the production of activated carbon, and may be used in soft drinks to give a sour taste.
    “Thermal” phosphoric acid is made by oxidation of phosphorus in the presence of water vapour whilst “wet” acid is made by treating rock phosphate with sulphuric acid.
    Phosphoric acid is added to food to enhance the antioxidant effects of other compounds present, and also as an acidity regulator. Typical products include carbonated beverages, processed meat, chocolate, fats and oils, beer, jam, sweets. Too much in diet leads to loss of calcium in bones and onset of osteoporosis. In fizzy drinks it allows more carbon dioxide concentration without bottle burst. Soft drinks, beer, cheese products, snacks, and most processed foods. Other names: orthophosphoric acid.
    Phosphoric acid is banned in organic food and drinks. Phosphoric acid is a highly acidic ingredient in cola drinks, used to offset the extreme sweetness. The way the kidneys excrete it is by bonding it with calcium taken from the bones, which can then leave the bones porous and brittle, and increase the risk of osteoporosis. A study, published in the Archives of Paediatric and Adolescent Medicine in 2000, showed that athletic teenage girls who consume cola drinks have been found to have five times the risk of bone fractures of those athletic girls who do not consume cola drinks. Acceptable Daily Intake: Up to 70 mg/kg body weight. Phosphoric acid and phosphates can normally be consumed by all religious groups, vegans and vegetarians. Although animal bones are mainly made up of phosphates, commercial phosphate is not made from bones.

    And fk knows what the quality of the water is they use.

  5. snoop diddy

    and it is always a repeating cycle like an addiction – the gut flora is messed up so bacteria that crave carbohydrates gain the advantage and off the schmucks go to McDonalds or whatever and having a Coke with their meal and it feels all ‘normal’. The gut bacteria says ‘keep it coming’ and puts the person off their appetite for healthy food basically.

    Aspartame: Coming to a Milk Carton Near You (Without a Label)
    http://libertyblitzkrieg.com/2013/03/03/aspartame-coming-to-a-milk-carton-near-you-without-a-label/

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